How technology disrupted the truth

Social media has swallowed the news – threatening the funding of public-interest reporting and ushering in an era when everyone has their own facts. But the consequences go far beyond journalism
by Katharine Viner

https://www.theguardian.com/media/2016/jul/12/how-technology-disrupted-the-truth

podcast:
https://www.theguardian.com/news/audio/2016/jul/22/how-technology-disrupted-the-truth-podcast

"When a fact begins to resemble whatever you feel is true, it becomes very difficult for anyone to tell the difference between facts that are true and “facts” that are not."

Twenty-five years after the first website went online, it is clear that we are living through a period of dizzying transition. For 500 years after Gutenberg, the dominant form of information was the printed page: knowledge was primarily delivered in a fixed format, one that encouraged readers to believe in stable and settled truths.

Now, we are caught in a series of confusing battles between opposing forces: between truth and falsehood, fact and rumour, kindness and cruelty; between the few and the many, the connected and the alienated; between the open platform of the web as its architects envisioned it and the gated enclosures of Facebook and other social networks; between an informed public and a misguided mob.
What is common to these struggles – and what makes their resolution an urgent matter – is that they all involve the diminishing status of truth. This does not mean that there are no truths. It simply means, as this year has made very clear, that we cannot agree on what those truths are, and when there is no consensus about the truth and no way to achieve it, chaos soon follows.
Increasingly, what counts as a fact is merely a view that someone feels to be true – and technology has made it very easy for these “facts” to circulate with a speed and reach that was unimaginable in the Gutenberg era (or even a decade ago). A dubious story about Cameron and a pig appears in a tabloid one morning, and by noon, it has flown around the world on social media and turned up in trusted news sources everywhere. This may seem like a small matter, but its consequences are enormous.

In the digital age, it is easier than ever to publish false information, which is quickly shared and taken to be true

“The Truth”, as Peter Chippindale and Chris Horrie wrote in Stick It Up Your Punter!, their history of the Sun newspaper, is a “bald statement which every newspaper prints at its peril”. There are usually several conflicting truths on any given subject, but in the era of the printing press, words on a page nailed things down, whether they turned out to be true or not. The information felt like the truth, at least until the next day brought another update or a correction, and we all shared a common set of facts.

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This settled “truth” was usually handed down from above: an established truth, often fixed in place by an establishment. This arrangement was not without flaws: too much of the press often exhibited a bias towards the status quo and a deference to authority, and it was prohibitively difficult for ordinary people to challenge the power of the press. Now, people distrust much of what is presented as fact – particularly if the facts in question are uncomfortable, or out of sync with their own views – and while some of that distrust is misplaced, some of it is not.