Thursday, 20 October 2016

Media and Politics in the Age of Trump

Victor Pickard is an Associate Professor at the University of Pennsylvania’s Annenberg School for Communication where he studies the history and political economy of media.



the news media's primary goal is not to distribute information to the public but to garner ratings and revenues. Here, he traces the history of how profit undermined public service in the news media. 

https://origins.osu.edu/article/media-and-politics-age-trump

News media’s constant coverage has boosted Trump’s visibility and helped popularize him, even in aggressive confrontations with the candidate. The benefit, however, is mutual.

As Trump attacks the press—mocking and feuding with journalists, threatening to change libel laws, holding campaign events where reporters are corralled and roughed up—he still serves the media well. That’s because the news organizations covering Trump, particularly television news, are reaping incredible amounts of money from their election coverage. Cable news organizations are expected to make a record-breaking $2.5 billion this election season.
This profit motive helps explain the constant media exposure of Trump that greatly advantaged his campaign over his competitors’, especially in the primary season’s early days.
A study on newsworthiness calculated that, during 2015, Trump received 327 minutes of nightly broadcast network news coverage, compared with Hillary Clinton’s 121 minutes and Bernie Sanders’ 20 minutes. The New York Times reported that Trump received nearly $2 billion in free media coverage during his primary campaign. As the Republican nominee for president, he’s since become even more ubiquitous.

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